Branding & Marketing
From logos to full-scale campaigns, I create strategic visuals that elevate brand identity and connect with real audiences.
Below are 5 selected projects additional samples available upon request.
Value Metrics
Overview
ValueMetrics is a modern, data-focused company specializing in performance measurement and business analytics. They needed a clean, professional identity that could convey both precision and trust while standing out in the B2B landscape.
Approach
The goal was to create a mark that reflected the analytical nature of the brand while remaining simple, scalable, and impactful. I explored concepts rooted in data visualization, upward movement, and geometric structure, all tied together with modern typography.
Design Solution
The final logo combines sharp, angular forms with a bold sans-serif wordmark to represent progress, clarity, and measurable growth. The subtle upward angles suggest forward momentum, while the spacing and alignment echo structure and reliability, key values for a metrics-driven brand. The color palette remains intentionally minimal to allow flexibility across various applications, from dashboards to printed reports.
Outcome
The logo set the tone for the broader ValueMetrics brand system, helping position the company as a trusted, modern, and data-savvy partner. It works seamlessly across digital and print formats and is built to scale as the company grows.
valhub
Overview
ValHub is a business consulting firm specializing in SaaS and IT solutions. They approached me looking for a full-stack design solution that would reflect their tech-forward identity and help position them as a trusted partner for digital transformation.
Scope of Work
I led the creative direction and execution across all core brand assets, including logo design, UI/UX, responsive website development, and SEO optimization. The goal was to deliver a cohesive and scalable identity — from first-click impressions to search visibility.
Logo Design
The logo features a minimal, tech-inspired wordmark with a dynamic network graphic that visually represents connection, collaboration, and complexity made simple. The soft yet modern typography and blue-gray palette reinforce ValHub’s credibility in both technical and corporate spaces.
Website & UI/UX
The website was designed to be clean, professional, and accessible across all devices. I focused on a modular layout that made services easy to explore, backed by concise messaging and strategic calls to action. The UI emphasizes clarity and ease-of-use, especially for enterprise users.
SEO Integration
To boost discoverability and long-term value, I optimized metadata, site structure, and on-page content for search performance. The site now ranks more competitively for targeted industry keywords and location-based queries.
Result
ValHub launched with a fully integrated digital presence that communicates trust, innovation, and professionalism, helping them stand out in a crowded consulting space and connect with clients worldwide.
Seido Hair Studio
Overview
Siedo Hair Studio is a boutique salon focused on delivering premium hair care services with a personal touch. They needed a refined brand identity and a polished web presence that would reflect their professionalism, creativity, and commitment to client confidence.
Scope of Work
I was brought on to design both the brand logo and the customer-facing website. The goal was to create a cohesive, modern look that appealed to their diverse clientele while remaining elegant, approachable, and memorable.
Logo Design
The logo blends a stylized silhouette with fluid, hair-inspired curves to subtly represent femininity, movement, and transformation. The typography is classic yet sleek, and the signature blue evokes calm, trust, and cleanliness, ideal for a wellness-oriented brand.
Website & UI/UX
The website was built to be clean, responsive, and easy to navigate. Key priorities included showcasing the studio’s services, simplifying appointment booking, and creating a welcoming user experience. The design emphasizes visual flow, with soft tones and bold calls to action for mobile and desktop users alike.
Result
The new identity and website elevated Siedo’s presence both online and in print, helping them attract new clients and reinforce trust with existing ones. The brand now reflects the same level of care and professionalism found in the studio experience.
TKH Construction
Overview
TKH Construction is a professional design-build firm offering comprehensive services in architecture, construction, and project management. They needed a cohesive brand identity and digital presence that would instill trust, highlight their capabilities, and drive qualified leads across both residential and commercial markets.
Scope of Work
My role involved developing a complete brand package, from logo design and visual identity to a custom-built website with optimized UX, responsive design, and foundational SEO. The goal was to position TKH as a high-end, client-focused construction partner while ensuring discoverability and digital performance.
Logo Design
The logo combines three structured high-rise silhouettes with intersecting arcs that symbolize protection, unity, and full-service delivery. Bold typography and a confident navy-gold palette were chosen to communicate reliability, experience, and growth, qualities that matter in the construction industry.
Website & UI/UX
The website was designed for clarity, credibility, and conversion. I built a fully responsive experience that highlights core services, showcases past projects, and simplifies the inquiry process. Clean navigation, clear CTAs, and a professional visual hierarchy ensure the user journey feels intentional and intuitive across all devices.
SEO Optimization
To maximize reach, I implemented targeted SEO strategies including proper metadata, header structure, image optimization, and keyword integration across service pages. This helped position TKH more competitively in search results and improved traffic from local construction-related queries.
Result
The final product is a complete digital brand presence that reflects TKH’s values and ambitions. From their sharp visual identity to their performance-ready website, the brand now communicates with confidence, helping drive new leads and support ongoing growth.
Oxford Geopolitics
Overview
The Oxford Centre for Diplomacy & Geopolitics is an academic institution focused on global affairs, international relations, and political strategy. They required a logo that would reflect their authority, intellectual depth, and international scope, while maintaining a timeless, academic feel.
Outcome
The logo successfully positioned the Centre with a strong, credible visual identity suitable for academic journals, digital platforms, institutional materials, and international partnerships. It serves as a visual anchor for the Centre’s global mission and thought leadership in the field of geopolitics.
Scope of Work
I was commissioned to create a logo that could visually represent the Centre’s global reach, scholarly credibility, and modern relevance. It needed to feel at home in both formal academic settings and contemporary digital environments.
Design Solution
The final logo features a stylized globe with connected points, symbolizing the Centre’s focus on global interconnectedness, diplomacy, and strategic dialogue. The typography is inspired by traditional academic typefaces, carefully balanced to convey both tradition and progress. The navy and soft blue palette reinforces a sense of authority, trust, and global perspective.
